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Benton
- Nov 17, 2020
- 4 min
New Louisville City Crest Unveiled
It’s been almost one year since Louisville City’s rebranding debacle. After a flurry of negative feedback from fans, the club rescinded its new crest (now dubbed the “vanishing crest”) and went back to the drawing board. After some secretive consultation meeting with select fans and others, take-two of the rebrand is here. Mitch Ried, vice president of sales and marketing, stated “The goal for us was to create something simple, bold and timeless that works in harmony with Rac
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